Grade descriptions

Below are the grade descriptions we use in BTEC Creative media – scroll across for more details:

  Pass Merit Distinction
Research You can frequently make effective use of secondary sources.

 

You can make use of qualitative research such as review sites.

 

You are able to use a primary source but this infrequent.

 

You can classify audiences in general terms.

 

 

 You can describe an audience in terms of demographics, consumer attitudes and audience data.

 

You can make use of quantitative research including sales figures & ratings.

 

You can make use of surveys, online comments and focus groups.

 

You understand and can make use of market research.

 

You frequently use specific media keywords in your research.

 You can use a range of primary sources including face to face interviews and internet forums.

 

You can explain in detail the purposes of research across a range of media sectors.

 

 
Planning You can explain basic legal issues related to media texts – such as copyright.

 

You can list in order a planned sequence of activities and use a calendar or diary to organise when they will happen.

 

You can suggest a range of relevant facilities, crew and materials for a range of media projects.

 

You can identify and use a straightforward range of pre-production documents like mind maps and storyboards.

 

 

 

 You can identify & explain sources of funding for a media project

 

You can make use of a range of organisational methods including folder structures, online portfolios and version control.

 

You show a good understanding of health & safety issues and risk assessment on a media project.

 

You are able to use more complex pre-production documents such as digital visualisations, 3D models and animation

 

 You will include contingencies & milestones when planning a project.

 

You can explain in detail regulations related to media texts, including the BBFC, OFCOM and ASA.

 

You will fully understand and make effective use of production schedules, Release forms and shooting scripts.

 
Communication You can describe media in basic language with few keywords.

 

You can use a range of basic software functions to create presentations & reports

 

You will frequently proofread and spellcheck your work.

 

Your drawings and visualisations will be simplistic but understandable

 

You can deliver a short oral presentation using a script.

 Your writing will frequently follow the PEEL format.

 

You will frequently use exemplification when describing media.

 

You can deliver a well-rehearsed oral presentation.

 

You are able to design creative & effective drawings & visualisations.

 

You can use a range of software to communicate effectively

 

Your communication will be always be aimed at the correct audience.

 All decisions made will be fully justified.

 

You will frequently make effective use of the most relevant technology and software for a presentation

 

The contents of your reports & presentations will always be specific and highly relevant to the project.

 

You can create a wide range of high quality visuals that are of near professional standard.
Production You are able to produce a media project that meets most of the client needs.

 

You use version control when saving your project.

 

You are able to record sound for a media project.

 

You can use a straightforward range of filming techniques.

 

You can conduct simple post-production tasks like adding sound effects.

 

 

  

, edit and transform recorded sound.

 

You can create a range of assets that will be technically correct and well suited to the project.

 

You can use a wide range of filming techniques creatively & effectively.

 

You can combine a range of software effectively to create multimedia across several sectors including animation & web.

 

 

 You will produce materials and assets for a media project that will be to a near professional standard.

 

You will be adept and sound recording, filming, editing & post production techniques.

 

You will be able to use a range of technically complex software effectively for a range of outcomes.
Evaluation You can list the most obvious successes and weaknesses of a finished project.

 

You can make simple suggestions to improve a project next time.

 

You will respond to feedback from your peers to improve work.

 You can evaluate a project at regular intervals and make changes if needed.

 

You can analyse strengths & weaknesses in a project and make detailed notes on how to make improvements.

 

You can suggest further areas of development for a media project such as synergy with other media texts.

 You are able to evaluate your work whilst frequently referring back to the project brief and the client needs.

 

You will keep a record of past evaluations and refer back to them when attempting new projects to inform your planning.